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Auto
Africa 2004
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Broadcast
dates : 31st October 2004
4th November 2004 |
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Any idea
you may have harbored that Auto Africa is a collection
of pumped up new-car showrooms under one roof will have
been dispelled if you made it to the 2004 exhibition.
In fact, Auto Africa has been awarded B-grade
international status. It’s now ranked just one notch
below the mega-shows like Frankfurt, Tokyo and Detroit
and enjoys equal status to shows like Milan and the
Australian Motor Show.
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Held
every two years, this year’s showcase saw a total of
nineteen major manufacturers present, each allotted
individual unveilings on the media day prior to Auto
Africa going public on Wednesday.
And right now, hundreds of thousands of visitors will
have passed through the turnstiles at Nasrec, south of
Johannesburg.
There was a distinct air of anticipation as dozens of
exciting new models stayed under wraps until their
scheduled launch reveal.
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It was a
dawn start for journalists and film crews from all over
the country. A total of seventeen media launches took
place on the inaugural media day. This year the stand
exhibitions were once again world class.
Most manufacturers imported special exhibits for the
show, and Daimler-Chrysler was no exception. The
breathtaking three-hundred-and-thirty
kilometres-per-hour McLaren-Mercedes SLR may have been
launched to the world’s media a year ago in Cape Town,
but seeing it in the metal is still an awe-inspiring
experience.
Just to tickle the fancy of Mercedes fans further, the
SL 65 AMG Mercedes-Benz was tucked away in a corner, all
four-hundred-and-fifty kilowatts and one-thousand Newton
metres of torque from its twin turbo V12 encased beneath
its sleek bonnet.
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