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BMW 7-series - Europe launch

Broadcast dates : 17th April 2005
23rd April 2005


The BMW 7-Series is one of the most controversial cars in BMWs history.

Yet somewhat surprisingly, this fourth-generation car is also the most successful Seven Series in terms of sales.

Launched just over a month ago in Europe, the new face-lifted 7 nevertheless attends to many of the styling criticisms leveled at the car. And subtle refinements have been made in crucial areas.

At the front the bonnet has been re-profiled, the headlights have been neatened up, and the kidney grille and air dam have been reshaped.

At the side, a contour-line in the sills breaks up the slab-sided profile.

And at the rear, the controversial taillights have been given a cleaner look. The rear apron and new chrome also add harmony.
The interior of the new 7 is more luxurious than ever. This upper-level model, the 750Li, is trimmed in top quality hide and a host of features.

Optional items include a DVB television receiver for digital television front and rear, a CD changer that can play MP3 recordings, and on-line Internet for some markets. The rear display also includes navigation, giving a whole new meaning to the term "back-seat driver".

The I-Drive control system for interior functions such as audio, navigation and climate control has also been refined, this being another not-too-successful concept introduced on the original Seven Series.

The new I-Drive has a revised menu presentation with additional switches to simplify the mouse-like operation.

A new engine line-up is another feature of the new 7 Series range. The new 750Li has an all-new V8, as does the 740Li, these models replacing the previous 745i and 735i.

A new diesel model is the V8-engined 745d, replacing the 740d.

Suspension upgrades have also been introduced, improving what was already excellent handling for a large luxury sedan.

The good news is that the new 7-Series is on its way here. By June we should see them on our roads. We have to conclude that the new look is a vast improvement.

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