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| Cadillac
BLS launch |
Broadcast
date : 10th December 2006 |
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The Cadillac name is on the way
back in South Africa early in 2007. And along with the
Chevrolet and Opel brands, General Motors has incorporated a
strong family look with nevertheless distinctive styling for
the new BLS model.
Although the new Caddy is built in Sweden, it still embodies
Cadillac essence.
The last time you could order a Cadillac through your local GM
dealer in South Africa was way back in 1958.
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On hand to welcome the new
mid-size Caddy were two special imports from the golden age of
Cadillac.
The pale pink car is a 1959 Eldorado, the year when tailfins
reached their zenith on this vast piece of American rolling
real estate.
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This hint-of-pink ’59 model is
the car that Hollywood has immortalised in countless movies,
because it represented the zenith of the Age of Innocence for
most Americans. It was a time before the realities of the
Vietnam war and the price you had to pay for excess hit home.
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The masterpiece of excess in
deeper pink, leaning towards peach, is a 1960 model, which
means the trademark tailfins had been trimmed back ever so
slightly.
Elvis Presley would have bought one of each, maybe even for
you and me if we happened to wander by.
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The modern Cadillac still has an
air of opulence and romance, but now it’s restrained, and
suitably scaled-down for the lean-and-mean 21st century.
So it’s goodbye to acres of chrome and rumbling V8s, hello
to two-litre turbos, V6s and diesels, cloaked in a taut,
tensioned package.
Think of the new Caddie as the Global Cadillac.
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